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Grow Your Network: Tyrone Ross Is A Runner, Builder, And Truth-Teller
Here's HOW and WHY to connect with Tyrone Ross
For years, I've been connecting with interesting people and documenting insights that might help my clients and myself. What was once private is now (mostly) public.
People often ask: "How do you know all these people?" and "How do you connect these (re: random) ideas?" The answer is simple: consistent relationship cultivation and thoughtful note taking. My north star is trusting my instincts, my maps are the constellations in these reflections.
This approach to multidisciplinary networking has helped dozens of clients, colleagues, and friends strengthen their networks and unlock new opportunities. Feel free to steal these ideas directly - that's what they're for! I can't promise you'll learn FROM me, but I guarantee you can learn something WITH me. Let's go. Count it off: 1-2-3-4!
Introducing... Tyrone Ross!
Do you know Tyrone Ross? He's the CEO of 401 Financial, co-founder of Turnqey Labs, former track athlete who nearly made three Olympic teams, sometimes known by his DJ name “Tekneek," and someone who's rebuilt his life from the ground up - multiple times.
If not, allow me to introduce you. Tyrone embodies grit, transformation, and the courage to keep going when everything falls apart. I wanted to connect with them because they embody something I value deeply: the willingness to break patterns, embrace pain as a teacher, and serve others from a place of hard-won wisdom.
Our conversation is LIVE now on the Intentional Investor YouTube channel (and this Intentional Investor Playlist). Listen and you'll hear about falling at the ninth hurdle, nearly stepping in front of a truck, and discovering that your talent isn't your gift - it's just the path to finding it.
THREE: That's The Magic Number of Lessons
In the meantime, I wanted to pull THREE KEY LESSONS from my time with Tyrone Ross to share with you (and drop into my Personal Archive).
Read on and you'll find a quote with a lesson and a reflection you can Take to work with you, Bring home with you, and Leave behind with your legacy.
WORK: Your Talent Opens Doors, But Your Gift Keeps You There
"Your talent is so different from your gift. And people get those things confused. When I discovered I had a talent to run, it was a very hard thing to embrace. Your gift is even harder. I had a talent to run - God just gave me a gift to do other things - but the talent helped me discover my gift."
Key Concept: Tyrone draws a critical distinction between talent and gift. Talent is what you're naturally good at - running fast, coding efficiently, closing deals. But your gift? That's your deeper purpose, the thing you're meant to contribute to the world. Tyrone was talented at running, but his gift was inspiring others, creating vision, and serving as a vessel for transformation. Most people never discover their gift because they stop at their talent. The real work begins when you ask: What is my talent pointing me toward?
Personal Archive Note-To-Self: Sometimes you learn a whole new perspective on an old Seinfeld joke in the strangest of places. Seinfeld, the TV show, made the term “re-gifting” popular in the mid-90s. It’s a label for a behavior - in this case, a person who takes a gift they receive and then re-gift it to someone else - that we all immediately know and recognize.
Tyrone takes it further. He cemented this concept that a talent is something you have, that can’t exactly be given to you or taken away. A talent is inherent. There is no re-talenting. You can’t wrap up your speed and pass it off to someone else because you have a wedding to attend the weekend of the race.
And you can contrast that against a gift. You should contrast that against a gift. It’s part of what makes them so distinct, and also what makes a gift so special. The very reality that you can receive and give a gift, let alone waste one or manipulate its purpose with a re-gift, tells you how powerful it can be.
The best utilized gifts aren’t just for us. Sure, we appreciate the giver of a great gift. And the gifts themselves bring us joy when we use them. We even get second dose of joy for sharing them with others. Because a gift is a shared purpose. It's where we apply our talents in service of something bigger, and that's what makes it magical.
Work question for you: What's the difference between your talent and your gift? What doors has your talent opened - and what deeper purpose might be waiting on the other side?
LIFE: The People Who Fill Your Gaps Define Your Path
"I think the fact that I had a praying mama, God always sent someone to fill the gaps where my parents couldn't. I couldn't buy my first pair of track spikes. Marty Hollerin bought 'em. There was always someone to kind of fill in the gaps no matter where I was in my life."
Key Concept: Tyrone's story is full of gap-fillers: Ruth the lunch lady who bought him McDonald's when he had no lunch money. Marty Hollerin who bought his first track spikes and coached him through quitting the team a dozen times. These weren't grand gestures - they were small acts of showing up consistently. The lesson? You don't need a perfect support system. You need people willing to fill specific gaps at specific moments. And just as importantly, you need to recognize when you're being called to fill a gap for someone else.
Personal Archive Note-To-Self: One of the oldest experience marketing tricks in the book is to put the cherry on the top of the ice cream. It even has the expression to go along with it. It’s the basic reminder that if you see something that’s already awesome (i.e. ice cream), and you can be the one to kick it up a notch (i.e. put a cherry on top), you can make a lot of meaning out of that one small gesture.
But how many people talk about the opposite of a cherry on top? In the way Tyrone puts it, with the lunch and cleats? That’s more like a shovel full of gravel in a pothole. It’s a menial covering or filling in of an existing problem. And it’s not glorious but it’s essential to everything not falling apart.
Maybe it's the prayers working. Maybe it's just that gap-filling doesn't make for sexy marketing. Either way, showing up at the bad times and providing genuine support is the best way to allow long-term results to compound. It's like calling it “life insurance” instead of “death insurance” - better marketing, same essential purpose.
Filling gaps for others is all about sharing your gifts with purpose. A cherry on top for the good times is valuable. A Happy Meal on a no-lunch-money day is priceless.
Life Question For You: Who filled a critical gap in your life when you needed it most? And whose gap are you being called to fill right now?
LEGACY: Break The Pattern Or Become It
"Pattern recognition is a gift to be able to recognize the rhythm or the synchronicity of life and how things happen. But what's interesting is breaking that pattern. Those folks recognizing, being a part of a pattern in my life, allowed me to go against the grain and - break the pattern. Break the cycle. Be different."
Key Concept: Tyrone's parents made a pact: She'd teach him to read and write, he'd get her off welfare. They saw the pattern they were in and chose to break it. Marty Hollerin saw the pattern Tyrone was repeating - quitting when things got hard - and helped him break that too. The most powerful legacy you can leave isn't success - it's showing someone how to recognize and break the patterns that are holding them back. Your job isn't to be perfect. It's to be courageous enough to change the trajectory.
Personal Archive Note-To-Self: The fact that Tyrone is officially in the business of helping people grapple with a definitionally unknowable future - could anyone be better trained for this than him?
The people in his life, like his parents, Ruth, and Marty were as much pattern-seers as they were pattern breakers. And not pattern breaking in bad ways. They understood what talents they brought to the table. They understood what their gifts were and what to do with them. And, most of all, they understood what gifts could break people out of broken loops.
Tyrone's parents saved each other and created a foundation for him. Ruth made him a home away from an imperfect home. Marty helped a young man compete above his imagination to open the aperture of options for what he could later achieve.
We all learn lessons. How we apply them varies. Some people run in circles. You've met them. You've probably run around the track a few times yourself.
Tyrone is running his own race and it's remarkable how his track does NOT go 'round and 'round. It's a spiral. And with him, it's always time 4 sum aksion.
Legacy question for you: What pattern are you currently repeating - and what would it take to break it? Who in your life needs help seeing and breaking their own patterns?
BEFORE YOU GO: Be sure to…
Connect with Tyrone Ross on LinkedIn and Twitter/X (@tr401)
Check out 401 Financial and Turnkey Labs
Take a moment to reflect on the difference between your talent and your gift
You have a Personal Network and a Personal Archive just waiting for you to build them up stronger. Look at your work, look at your life, and look at your legacy - and then, start small in each category. Today it's one person and one reflection. Tomorrow? Who knows what connections you'll create.
Don't forget to click reply/click here and tell me who you're adding to your network and why! Plus, if you already have your own Personal Archive too, let me know, I'm creating a database.
Want more? Find my Personal Archive on CultishCreative.com, watch me build a better Personal Network on the Cultish Creative YouTube channel, and listen to Just Press Record on Spotify or Apple Podcasts, and follow me on social media (LinkedIn and X) - now distributed by Epsilon Theory.
You can also check out my work as Managing Director at Sunpointe, as a host on top investment YouTube channel Excess Returns, and as Senior Editor at Perscient.