It Takes An Outside Act To Have An Outsized Impact

Somebody was talking about the power of thinking big the other day. It was all about impact.

Then I saw somebody else talking about the power of thinking small. It was all about little efforts compounding today into bigger results later.

They’re both right and they’re both missing the real point.

It’s not about the size in the first step (although the size is obvious in end result).

It’s all about the action, today.

Outside acts exist outside of norms.

It could be brilliant business idea nobody has thought of before.

Everybody might say its weird or dumb or whatever, but it could change the world.

It could also be a boring act that everybody has thought of before but executed in a way nobody will ever attempt.

Everybody might say “anybody can do that” but you might notice nobody ever does it - 100x in a row or something - and that’s the outside edge.

Bottom line, normal creates normal results unless you think or execute in some abnormal way.

Think outside of the lines.

It takes an outside act to have an outsized impact.