The Process IS The Product

There are a ton of businesses where the product is just a thing. It might be an app. It might be a loaf of bread.

But there’s even more life, a near endless amount of human experiences, where the product is more.

If you look closely enough, the process of doing just about anything is also a product.

Sometimes to teach it.

Sometimes to observe it (hello Olympic sports I’ll never do!)

Sometimes to demonstrate it.

If your process is your product, what can you show the world you do?

ps. might be time to crack The Experience Economy again (this link takes you to a post I wrote in 2019)