One of the things I admire most about Josh Johnson is his quality of output, for the volume of output he produces.

Mostly because I don’t see it as “just more content,” even if it gets packaged up as content, because I’ve yet to find a single thing that doesn’t have his distinct fingerprints on it.

You can do a lot - so long as it’s not slop. So long as you’re not mailing it in. So long as there’s a distinct piece of you inside of it that we can recognize.

He’s really (really) good at that.

Tom Papa asked him if he ever hits a Tuesday where he has nothing. Josh said, “Not really, no.” Some weeks will be stronger than others, and he’s fine with that. In his words, “being open to that is why I don’t go, ‘Oh, I have nothing.’”

He also says people “sell themselves short on how much of a well of creativity they have.”

The muse is always on.

So your attention is always picking up on things.

The question is - what are you sitting with, and what are you doing with it?

Not to say everyone should be as productive as Josh Johnson, but the opportunity to be creative is infinite, and I am fascinated when I see someone as eager to play with it as I feel.