How To Write A Foreword That Disses The Author (McKee vs. Pressfield)

When Steven Pressfield asked Robert McKee to write the foreword to The War of Art, he probably didn’t expect McKee to include a strong disagreement. You know, in the intro of HIS book. But McKee did it.  It makes McKee’s War of Art intro one of my favorite forewords ever, if not the gold standard … Continue reading How To Write A Foreword That Disses The Author (McKee vs. Pressfield)

Podcast Of The Week: Pressfield And Altucher (Writing For A Living)

Steven Pressfield has been on the James Altucher podcast multiple times. After reading Pressfield’s new book, Govt Cheese, and catching his most recent appearance discussing the book with Altucher, I want to give a plug for these two recent accomplishments and revisiting older episodes.  Pressfield’s already an inspiration to a lot of us. But hearing … Continue reading Podcast Of The Week: Pressfield And Altucher (Writing For A Living)

Why So Many Creatives Have a Background In Advertising (Pressfield)

Steven Pressfield told James Altucher: Advertising teaches you nobody wants to read your shit so you better make it immediately compelling.  He continues (paraphrased): The other thing it teaches you is how to edit. The space has constraints you need to fit in. A 60-second ad goes by FAST.  People romanticize creativity as being willing … Continue reading Why So Many Creatives Have a Background In Advertising (Pressfield)

The Naked Yogi Who Held Off Alexander The Great

Alexander the Great was campaigning and conquering across modern Pakistan when they came across a naked yogi. A bunch of them actually. But there was one in particular we have to mention. He was the guy who didn’t make room for Alexander to pass. Alexander’s guards yelled at him, “This man has conquered the world! … Continue reading The Naked Yogi Who Held Off Alexander The Great