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Essays

my longer form thoughts

Essays

+1

Generational Relay: A Full Circle Just Press Record Lesson

Jan 26, 2026

•

9 min read

Generational Relay: A Full Circle Just Press Record Lesson

didn't know I needed it, but sure does feel profound now that I've found it

Matt Zeigler
Matt Zeigler

Essays

Marketing Is Sales At Scale

Dec 23, 2025

•

7 min read

Marketing Is Sales At Scale

LESSS is More, continued

Matt Zeigler
Matt Zeigler

Essays

My Personal Strategy Guide To Do LESSS In 2026

Dec 22, 2025

•

10 min read

My Personal Strategy Guide To Do LESSS In 2026

By LESSS I mean more, but in a better focused way - obviously

Matt Zeigler
Matt Zeigler

Essays

+1

Sunday Music: How Mass Appeal Kept Hip-Hop From Becoming a Museum

Dec 14, 2025

•

13 min read

Sunday Music: How Mass Appeal Kept Hip-Hop From Becoming a Museum

Nas, Premier, and why fandom still beats nostalgia

Matt Zeigler
Matt Zeigler

Essays

Dick Cavett Style

Nov 21, 2025

•

7 min read

Dick Cavett Style

A master class in holding space - and why I'm trying to do the same

Matt Zeigler
Matt Zeigler

YouTube, Podcasts, and Misc. Media

+1

Narrative Design and Narrative As Destiny

Nov 11, 2025

•

8 min read

Narrative Design and Narrative As Destiny

Ben Hunt and Rusty Guinn teaching a (non-markets) masterclass

Matt Zeigler
Matt Zeigler

Essays

Global Doctrine, Local Stewardship: A Roger Mitchell Reflection

Nov 1, 2025

•

8 min read

Global Doctrine, Local Stewardship: A Roger Mitchell Reflection

Why McDonald's (still) can't compete with church, and what that tells us about where we actually build meaning

Matt Zeigler
Matt Zeigler

Essays

+1

Art As A Spiritual Pursuit, Not Just A Technical Pursuit

Aug 18, 2025

•

6 min read

Art As A Spiritual Pursuit, Not Just A Technical Pursuit

A Scott Bradlee MusicX lecture inspired riff

Matt Zeigler
Matt Zeigler

Essays

Building Bridges: Why Gen X and Millennials Hold the Keys to Community

Jul 21, 2025

•

8 min read

Building Bridges: Why Gen X and Millennials Hold the Keys to Community

Nadig and me, talking Neil Howe

Matt Zeigler
Matt Zeigler

Essays

The Creative Economy's Structural Problem Has a Potential Solution

Jul 1, 2025

•

15 min read

The Creative Economy's Structural Problem Has a Potential Solution

Yancey Strickler thinks so. I'm trying to work out what I think still.

Matt Zeigler
Matt Zeigler

Essays

Why I'm Building a Creative Cult

Jun 24, 2025

•

6 min read

Why I'm Building a Creative Cult

Why We Need New Cults for Our Fragmented Selves

Matt Zeigler
Matt Zeigler

Essays

+1

Sunday Music: Brian Wilson Received Music

Jun 22, 2025

•

10 min read

Sunday Music: Brian Wilson Received Music

The Gospel of Shortnin' Bread, As Told to the Prophet Who Pulled Over

Matt Zeigler
Matt Zeigler

YouTube, Podcasts, and Misc. Media

+1

The NEW Status Game: From Underground Cool To Beneficiary Politics

Jun 13, 2025

•

8 min read

The NEW Status Game: From Underground Cool To Beneficiary Politics

Applying Peter Atwater's Confidence Map in new ways

Matt Zeigler
Matt Zeigler

Essays

Grow The Pie (Not The Scarcity Lie)

May 26, 2025

•

8 min read

Grow The Pie (Not The Scarcity Lie)

Elizabeth Banks' killer commencement speech

Matt Zeigler
Matt Zeigler

Essays

+1

The 95% Rule: Why Great Art Happens at the Margins (And Why That Matters)

May 5, 2025

•

10 min read

The 95% Rule: Why Great Art Happens at the Margins (And Why That Matters)

introducing: Buck's Law (95% of content is crap, but reflections from the remaining 5% matter), and Finnerty's Law (it's worth fighting to protect the 5% of non-crap)

Matt Zeigler
Matt Zeigler

movies

+4

Sunday Music: The Tortoise's Path (Feat. Doechi, Westside Gunn, Questlove, Mike Birbiglia, And - My Own Anxieties)

Apr 27, 2025

•

11 min read

Sunday Music: The Tortoise's Path (Feat. Doechi, Westside Gunn, Questlove, Mike Birbiglia, And - My Own Anxieties)

tortoise up, friends

Matt Zeigler
Matt Zeigler

YouTube, Podcasts, and Misc. Media

+2

Beyond The First Summit: Mishka Shubaly and Greg Larkin on JUST PRESS RECORD

Apr 23, 2025

•

10 min read

Beyond The First Summit: Mishka Shubaly and Greg Larkin on JUST PRESS RECORD

Opening the Miracle Window for your Second Mountain

Matt Zeigler
Matt Zeigler

Grow Your Network

+2

Transform Your Personal Archive into a Networking Powerhouse

Apr 22, 2025

•

7 min read

Transform Your Personal Archive into a Networking Powerhouse

connecting connections for purpose, meaning, and tangible value

Matt Zeigler
Matt Zeigler

Personal Archive Inspirations AND Tools

+1

From Consumer to Creator: Building a Personal Archive of Complete Thoughts in a Consumption-Driven World

Apr 21, 2025

•

8 min read

From Consumer to Creator: Building a Personal Archive of Complete Thoughts in a Consumption-Driven World

it changes everything

Matt Zeigler
Matt Zeigler

Personal Archive Inspirations AND Tools

+1

Your Personal Archive: Lessons From Bill Burr's Monday Morning Ritual

Mar 18, 2025

•

7 min read

Your Personal Archive: Lessons From Bill Burr's Monday Morning Ritual

(Burr's podcast evolution since 2007 is an inspiration)

Matt Zeigler
Matt Zeigler

Essays

+1

Sunday Music: The Art Of Creative Restraint (Kendrick Lamar's Halftime Show)

Feb 16, 2025

•

7 min read

Sunday Music: The Art Of Creative Restraint (Kendrick Lamar's Halftime Show)

calling all creatives: let's study this set

Matt Zeigler
Matt Zeigler

Essays

What If The Greatest Part Of This Generation Is...

Feb 11, 2025

•

8 min read

What If The Greatest Part Of This Generation Is...

a 4th Turning influenced idea I can't shake

Matt Zeigler
Matt Zeigler

YouTube, Podcasts, and Misc. Media

+1

Play More With Your Networks

Dec 30, 2024

•

5 min read

Play More With Your Networks

(of ideas, of people, and of how they combine)

Matt Zeigler
Matt Zeigler

YouTube, Podcasts, and Misc. Media

+1

Cultish Creative Just Turned 7?! (And Other Stuff Is Turning 12, 43, And 1)

Dec 9, 2024

•

9 min read

Cultish Creative Just Turned 7?! (And Other Stuff Is Turning 12, 43, And 1)

a personal birthday and personal archive-aversary reflection

Matt Zeigler
Matt Zeigler

Essays

+1

Sunday Music: "It Was A Good Day" By Ice Cube

Dec 8, 2024

•

11 min read

Sunday Music: "It Was A Good Day" By Ice Cube

(a song of hope from deep within a great ravine)

Matt Zeigler
Matt Zeigler
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Cultish Creative

Cultish Creative

Curating Curiosity, Connecting Worlds (Since 2017)


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